DULUTH, Ga. (Aug. 18, 2017) – AGCO Corporation (NYSE: AGCO) announced today the launch of Sowing Good Deeds – an initiative to raise awareness of the efforts of rodeo committees throughout North America and the positive impact they have in their local communities. AGCO, a proud sponsor of the Professional Rodeo Cowboy Association (PRCA) through its Hesston® and Massey Ferguson® brands, will award one Massey Ferguson tractor valued at over $35,000 to a deserving rodeo committee at the PRCA Wrangler National Finals Rodeo (WNFR) in Las Vegas, Nevada this December.

“Throughout North America, there are rodeo committees that work tirelessly in their local communities for good,” said Meghann McNally, AGCO’s director of marketing excellence in North America. “By creating the Sowing Good Deeds initiative, we want to highlight the great work that they do and assist their efforts by providing a piece of equipment that is crucial to their year-round success — at both their local rodeos as well as in their fields. The rodeo is an iconic event that unites communities across North America, and at AGCO, we are proud to be a part of that local fabric.”

“Our 600-plus PRCA rodeos raise millions of dollars for their local charities across the country,” said Karl Stressman, commissioner of the PRCA. “The AGCO Sowing Good Deeds program allows us to recognize and reward committees for their charitable efforts. We’re proud of the PRCA rodeo committees, volunteers and rodeo athletes who all contribute to make a difference for local communities and their citizens.”

The application deadline for the Sowing Good Deeds initiative is Sept. 15, 2017 at 11:59 p.m. eastern time.  Interested rodeo committees can submit their application online by visiting hesston.com/sowinggooddeeds. There is a limit of one application per rodeo committee.

A committee of judges selected by Hesston, Massey Ferguson and PRCA will evaluate the applicants based on three key criteria: community impact, innovation and adversity. These criteria highlight work that improves the local community, exemplifies the spirit of entrepreneurship within the non-profit sector and has initiated change or responded to significant challenges to build a stronger more sustainable organization.

Finalists will be announced during the 2017 PRCA WNFR in Las Vegas, Nevada from Dec. 7 -16, 2017. The winning rodeo committee will be recognized at the PRCA Awards Banquet on Dec. 6 and on Hesston night at the WNFR on Dec. 9, as well.

For more information, please visit hesston.com/sowinggooddeeds.

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Promotion Description: As part of AGCO Corporation’s support of the Professional Rodeo Cowboy Association (PRCA) and in recognition that PRCA-sanctioned rodeos contribute significantly to local, regional and national charities and organizations, AGCO Corporation invites local PRCA rodeo committees to participate in the initiative by nominating their local PRCA Rodeo for the Sowing Good Deeds program sponsored by AGCO Corporation. Each contest entry must clearly reflect the judging criteria, as defined below. The contest will include a round of judging to determine one (1) grand prize winner and five (5) finalists.

NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. All applicable federal, state and local laws and regulations apply. By participating in the AGCO Corporation Sowing Good Deeds promotion, your PRCA rodeo committee agrees to abide by the official rules. For complete contest rules and restrictions, visit hesston.com/sowinggooddeeds.

About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural solutions and supports more productive farming through its full line of equipment and related services. AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® precision technologies and farm optimization services, and are distributed globally through a combination of more than 3,000 independent dealers and distributors in more than 150 countries. Founded in 1990, AGCO is headquartered in Duluth, Ga., USA. In 2016, AGCO had net sales of approximately $7.4 billion. For more information, visit http://www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.