DULUTH, Ga. (June 1, 2016) AGCO Corporation (NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment, announces that Alliance Application Equipment, LLC has expanded its product lineup and is now representing the full line of Challenger® farm machinery at its locations in Sikeston, Mo., and Forrest City, Ark.  

The Challenger line of track and wheeled tractors, combines and hay equipment offers professional producers a wide range of choices in power, efficiency and technology. Challenger has an industry-wide reputation for using revolutionary technology to simplify the operator’s life. For example, advanced technology in Challenger’s “E” Series tractors gives the operator maximum comfort, greater ease of use, and a control system that optimizes productivity and performance of the tractor and its implements. Also included in the expanded offering are Sunflower® tillage and seeding tools and White Planters™ which are known for their seed placement accuracy, ease of use and minimal moving parts.

“Farmers and ag retailers throughout Arkansas and the Missouri Delta have counted on Alliance for application products and top-notch service for years. They know Alliance is a reliable partner,” says Bill Hurley, vice president of sales, AGCO North America. “Likewise, we at AGCO know it takes a strong dealership to be successful with a strong brand. Alliance’s commitment to excellence mirrors the AGCO philosophy, and that’s why we enlisted Alliance to be our long-term partner for the Challenger brand in these areas.”

“We are delighted that AGCO selected our dealership to represent the complete line of Challenger equipment,” says Gordon Bruff, president of Alliance. “Challenger equipment puts the professional producer on the cutting edge of productivity and innovation. We’re making Challenger one of our foundation brands and now farmers in the Delta can rely on Alliance for the same strong sales, service and parts support we provide to retailers.”

“Alliance personnel have been certified to sell and support Challenger equipment, so they’re ready to hit the ground running,” Bruff adds.

The dealership was founded in 2006 at the existing Troy, Tenn., location, providing sales and service for AGCO Ag Chem, Willmar and SpraCoupe products. With the addition of the Challenger brand, Alliance continues to grow in terms of products, service and locations. Alliance’s Sikeston and Forrest City locations will provide a full spectrum of sales, service and parts for Challenger, Sunflower, White Planters, RoGator® and TerraGator® and both locations also have fully equipped trucks to provide in-field service.

To learn more about Alliance Application Equipment and its growing family of AGCO products, visit www.allianceeq.com.

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Dee Weeda, Dee Weeda Communications | 641-344-0757 | dee@deeweedacomm.com

NEWS: Visit www.AGCOnews.com/na for the latest news and information from AGCO.

©2016 AGCO Corporation. Challenger® is a registered trademark of Caterpillar Inc. and is used under license by AGCO Corporation. TerraGator®, RoGator® and Sunflower® are registered trademarks of AGCO. White Planters™ is a trademark of AGCO.

About AGCO

AGCO Corporation (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural solutions and supports more productive farming through its full line of equipment and related services.  AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® precision technologies and farm optimization services, and are distributed globally through a combination of approximately 3,000 independent dealers and distributors in more than 140 countries. Founded in 1990, AGCO is headquartered in Duluth, GA, USA. In 2015, AGCO had net sales of $7.5 billion. For more information, visit http://www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

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