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Johannesburg, South Africa: AGCO, a worldwide manufacturer and distributor of Challenger, Fendt, Massey Ferguson and Valtra brands has adopted a 2-tier distribution model that will support South African dealers directly from the region’s headquarters in Johannesburg, effective from October 1, 2020. The move to bring all business operations in-house is informed by a refreshed customer-centric approach, as AGCO draws closer to its dealer network. The restructure presents a great opportunity to unlock significant value in the distribution chain, empowering dealers to offer a more efficient service to farmers.

What AGCO is doing to support farmers, employees and our communities as we combat the coronavirus pandemic together. Our planet is facing an unprecedented modern challenge. Securing our food supply must be a top priority and maintaining access to food is critical in fighting this virus both short and long term. We recognize the key role that our equipment plays in a sustainable food supply and we’re committed to continue supplying and supporter farmers as they feed the world while also protecting the health of our customers, employees and communities.

The AGCO IDEAL combine harvester is a completely new design, developed and manufactured from scratch. A focal point of the IDEAL’s design came from the global centers of expertise who worked with arable farmers across the world to develop a combine that would offer perfect results with any harvesting conditions. The result is a combine harvester range that ensures maximum efficiency, grain and straw quality, reliability, a comfortable and intuitive operator environment, and revolutionary sensor technology for optimal machine setting.