News Releases

AGCO's Jackson, Minnesota, Facility to Become Home of Fendt in North America with the Fendt Lodge Customer Experience Center
AGCO’s Jackson, Minnesota, facility will become the home of its Fendt brand in North America with the opening of the Fendt Lodge Customer Experience Center in early 2024. The 16,000-square-foot lodge will host customer visits, launch events, dealer...
AGCO's Jackson, Minnesota, Facility to Become Home of Fendt in North America with the Fendt Lodge Customer Experience Center

May 24, 2023

AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology, announced today plans to transform its Jackson, MN, customer facility into the home of its Fendt ® brand in North America. Upon its grand opening in early 2024, a new customer experience center, called the Fendt Lodge, will become the brand’s center for customer visits, launch events, dealer meetings, factory tours, and corporate gatherings. Fendt’s Rogator ® applicator and track tractors, as well as other AGCO machinery, are currently manufactured in the Jackson facility’s manufacturing component.

“Fendt is intensely focused on customer experience excellence,” said Joe DiPietro, VP of Fendt NA. “The Fendt Lodge will provide an unparalleled opportunity for our customers, dealers, and team members to come together, learn from each other, and ensure that our solutions exceed their needs. It underscores Fendt’s strong commitment to North American farmers and the Jackson community itself, where Fendt machines roll off the line every day.”

Plans for the Fendt Lodge are still being finalized, but the vast center will occupy approximately 16,000 square feet. It is designed to be a home away from home for North American farmers and styled appropriately for one of agriculture’s most exciting and cutting-edge brands. Amenities will include a hands-on history center, state-of-the-art meeting rooms, sweeping views of the factory’s assembly line, and even a coffee bar and gift shop. Though the lodge will host frequent customer, dealer, and corporate gatherings, it will also be open to the public for visitor tours.

Fendt has grown rapidly in North America, with dealership locations opening throughout the US and Canada, swiftly increasing sales, and strong brand affinity among farmers of all sizes and types. The brand offers a complete lineup of farming solutions, including tractors, planters, combines, and applicators, that frequently win the industry’s top awards for innovation and engineering excellence.

“The opening of this new customer center aligns perfectly with our ‘Grow Bold’ theme,” said DiPietro. “Fendt offers farming’s most innovative and impressive solutions, and the Fendt Lodge will provide visitors with the same experience. We’re excited to welcome farmers home to the Fendt Lodge.”

Follow the Fendt Lodge transformation on Fendt’s websites and social media channels:

Fendt.com | Facebook | Instagram | Twitter

Fendt and Rogator are registered trademarks of AGCO.

About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio, including core brands like Fendt®, GSI®, Massey Ferguson®, Precision Planting®, and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $12.7 billion in 2022. For more information, visit www.AGCOcorp.com. For company news, information, and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

Bob Blakely, AGCO | Bob.Blakely@AGCOCorp.com| 770-232-8018
Matt O’Keefe, Exponent PR | Matt.Okeefe@ExponentPR.com| 763-228-2210

Matt O'Keefe
Matt.OKeefe@ExponentPR.com
763-228-2210

Bob Blakely
AGCO Product Brands
Bob.Blakely@agcocorp.com
770-232-8018

Recent News
October 3, 2024

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO) is proud to announce its MF 6S.180 Dyna-VT received significant recognition at a ceremony held at the Escuela Técnica Superior de...

October 3, 2024

AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, is pleased to announce the launch of the AGCO Employee Relief...

October 1, 2024

The Foundation Seeks Proposals from Nonprofits to Support Youth-Led and High-Impact Innovations for Sustainable Agri-Food Systems DULUTH, Ga., Oct. 1, 2024 /PRNewswire/ -- Agriculture Foundation...