DULUTH, GA | AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, named Kolby Watson of the J.R. Simplot Company and St. Anthony, Idaho, the 2021 Operator of the Year at the Agricultural Retailers Association (ARA) Annual Conference & Expo in San Antonio, Texas, on December 1, 2021. The award recognizes the skills, dedication, and customer service demonstrated by application professionals to their local communities.

“I’m humbled by this recognition and very appreciative of the honor,” said Watson. “The other finalists are such amazing professionals and community supporters, and I was just thankful to be nominated alongside them. This experience has been surreal and exciting, and I’m so grateful to everyone who made it possible.”

As Operator of the Year, Watson won an all-expense-paid trip to the ARA conference and a commemorative trophy. He will also receive a side-by-side utility vehicle (or cash equivalent) and 100 hours use of the all-new Fendt Rogator® 900 Series applicator.

Watson is well known in his community for his professional skills and devotion to helping others. Customers specifically request his services in Idaho, Wyoming, and Montana for difficult and tedious jobs, which require long hours and great attention to detail. Watson stays abreast of the industry’s fast-paced agronomy developments as a statewide consultant and a regional Certified Crop Advisor.

Watson’s community service centers around his work as a volunteer with the South Fremont Fire Department, serving as a training officer. He participates in the Search and Rescue (SAR) Demolition Derby, which helps equip the group with new equipment and operational funds. He also pitches in with efforts to harvest local potato crops, which helps area farmers get them into cellars before bad weather arrives.

Bill Bata of Adams, North Dakota, and Brady Jones of Lindsay, Ontario, were also finalists in the program and appeared at the ARA conference with Kolby Watson and AGCO’s Application marketing teams. “All three of our finalists exemplify the values that Operator of the Year seeks to recognize,” said Greg Pumo, director of application marketing for Fendt North America. “We’re always very impressed with the skills and dedication our nominees demonstrate, and these hard-working professionals well serve our industry and communities.”

For more information about Operator of the Year or application equipment from AGCO, visit ApplyLikeAPro.com and Fendt.com.


Media Contacts
Bob Blakely, AGCO | Bob.Blakely@AGCOCorp.com | 770-232-8018

Fendt and Rogator are registered trademarks of AGCO.

About AGCO
AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio including core brands like Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of $9.1 billion in 2020. For more information, visit www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.