Assumption, Illinois (November 5, 2021) — Cumberland, a manufacturer of poultry production solutions, today unveiled an updated brand identity and website. The changes reflect the brand’s commitment to helping their customers raise their best birds by delivering the highest quality solutions and real support when they need it. The refreshed identity includes a modernized logo that has evolved from the original.

As one of the five main brands in AGCO’s Grain & Protein business unit, Cumberland helps poultry producers increase both animal welfare and farm productivity with innovative climate control, housing, bio-security, feeding and watering. “Cumberland is known for premium quality systems and knowledgeable support to help our customers raise their best birds,” said Stefan Caspari, Senior Vice President and General Manager of AGCO’s Grain and Protein brands. “The refreshed brand identity builds on Cumberland’s proud heritage and underscores our commitment to developing smart solutions for our customers to better monitor and manage their animals for optimal results.”

The refreshed logo is modernized, but remains recognizable. The elongated C that underscores the Cumberland name has been synonymous with the brand throughout its history, and remains integral to the refreshed design. It leans forward, thereby signaling the brand’s future growth, direction, and ability to support customers both now and into the future. A new tagline lets customers know how Cumberland can help them raise their best birds.

The website has also been redesigned for easier navigation and access to information. It highlights the brand’s broad range of solutions, including feeding and watering systems, feed delivery and storage, nesting systems and climate control.


About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio including core brands like Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of $9.1 billion in 2020. For more information, visit For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

About Cumberland

Cumberland™ is a brand within AGCO’s Grain & Protein business unit, which includes Cimbria™, GSI™, Automated Production™ (AP), and Tecno™. The brands drive productivity for customers globally through smart and reliable grain and protein solutions to ensure food security, sustainability and animal welfare. For more information, visit